Blog
Useful reads fro the Revly team on reviews, social proof, and the mechanics behind both.
Why most software companies fail at reviews
Most B2B software teams treat reviews like a quarterly checkbox. Then they wonder why their G2 page is half-empty and the sales team keeps losing deals to better-reviewed competitors. Here's the playbook nobody hands you.
Are AI-drafted reviews honest? A look behind the curtain
The phrase "AI-generated reviews" makes most marketers flinch — for good reason. But there's a meaningful difference between AI writing a review from thin air and AI helping a real customer articulate one. We dig in.
G2 vs Capterra vs Trustpilot: where should you focus first?
Spreading review collection across three platforms equally is usually a mistake. Here's how to figure out which platform actually moves the needle for your category — and why the answer is rarely the one everyone assumes.
Responding to reviews is the AEO move nobody is making
G2 and Capterra are cited more often than your homepage in AI-generated buyer queries. Your responses on those pages are indexable content. Most software companies are leaving that real estate empty.
The quietly unhappy customer is your biggest blind spot
The customer who churns without complaining told you they were unhappy. You just didn't have a system to hear it. A short note on why sentiment screening matters before any review request goes out.
Review incentives: what works, what backfires
Offering a $20 gift card for a G2 review can either double your review velocity or get your profile flagged. The line between the two is thinner than most teams realise. Here's how to stay on the right side of it.
From 5 to 50 reviews: the first 90 days, step by step
If you're a SaaS company with under 10 reviews and a clear product-market fit, the next 90 days matter more than the previous twelve months. A real playbook from teams who've done it.
A monthly read for software marketers
One short, thoughtful piece a month on reviews, social proof, and the unsexy mechanics behind both. No fluff, no roundup posts.